Kelloggs Rice Krispies

A few months ago The Health and Social Care Select Committee called for a blanket ban on “brand-generated characters or licensed TV and film characters” within the UK, (effecting packaging/ cereal too). All to do with reducing child obesity.

With that in mind I imagined a series of illustrations exploring the removal of well known cereal brand characters from the current packaging within the UK.

check out the others Nesquik and Frosties :)